Tata Motors’ Ambitious Roadmap: 30 New Models by 2030, Led by the Iconic Sierra and Futuristic Avinya
Mumbai, India – June 15, 2025 – Tata Motors has unveiled an aggressive and comprehensive product strategy, promising to introduce a staggering 30 new models in the Indian market by 2030. This ambitious roadmap includes not only lifecycle updates and facelifts to its existing popular lineup but also the launch of seven all-new nameplates, significantly expanding the company’s portfolio from its current eight to over fifteen distinct models by the end of the decade. This strategic offensive aims to solidify Tata’s position across various segments and cater to evolving consumer demands, with a keen eye on both internal combustion engine (ICE) and electric vehicle (EV) offerings.
The diversification of powertrains is a key highlight of Tata’s future plan. Out of the seven all-new models, three will be traditional ICE vehicles, while the remaining four will be groundbreaking electric vehicles. This balanced approach reflects Tata’s understanding of the diverse needs of the Indian market, ensuring options for every type of buyer while simultaneously accelerating its leadership in the burgeoning EV space.
The Return of a Legend: Tata Sierra Leads the Charge
Headlining this wave of new introductions will be the highly anticipated Tata Sierra. This legendary nameplate, which holds a special place in the hearts of Indian automotive enthusiasts, is set for a grand return. Showcased in its near-production-ready guise at the 2025 Auto Expo, the upcoming Sierra will be a versatile SUV available in both ICE and all-electric avatars.
Interestingly, media reports suggest that the Sierra EV is expected to launch first towards the end of 2025, possibly followed by the ICE version in early 2026. This “EV-first” strategy aligns with Tata’s increasing focus on electric mobility, a pattern seen with the Curvv SUV-coupe as well. Test mules of the Sierra SUV have already been spotted undergoing rigorous testing across India, generating considerable buzz. The defining characteristics of the new Sierra will undoubtedly be its distinctive boxy design language, paying homage to its iconic predecessor, and in its ICE guise, it is confirmed to offer both petrol and diesel engine options. The petrol variant is likely to feature the recently unveiled 1.5-litre turbocharged direct injection engine, also slated for the Harrier and Safari.
Ushering in a Premium Electric Era: The Avinya Sub-Brand
Following the Sierra, Tata Motors will introduce a significant strategic shift with the launch of the Avinya sub-brand, slated for 2027. This new moniker will be positioned as a premium electric offering within Tata’s burgeoning EV lineup, signalling the company’s aspiration to compete in higher-end segments. The Avinya range will comprise at least two models: the Avinya and the Avinya X. The Avinya X, in its captivating concept form, was a major draw at the 2025 Auto Expo, showcasing a futuristic design and advanced technology.
The Avinya series of electric vehicles will be built on a dedicated electric platform, reportedly leveraging Jaguar Land Rover’s modular EMA architecture. This technological collaboration is expected to provide the Avinya models with long-range capabilities (over 500 km on a single charge), spacious interiors, and cutting-edge features. Early indications suggest the first Avinya model could be priced above Rs 35 lakh, positioning it as Tata’s most expensive offering yet.
The Unseen Four: Filling the Market Gaps
Beyond the confirmed Sierra and Avinya models, Tata Motors has four more new nameplates in its pipeline – two ICE and two EV models. While details about these upcoming products are currently under wraps, industry experts anticipate them to be strategically targeted at the highly competitive SUV segment, in some form or the other.
Speculation suggests that these four unknown nameplates could cater to both ends of the market spectrum:
- Affordable Segment: There could be a new ICE SUV positioned alongside or slightly below the Punch, aiming to capitalize on the booming compact SUV segment. This could be an even more accessible SUV option for first-time buyers or those looking for a city-friendly vehicle with SUV aesthetics.
- Premium Segment: For the premium range, there might be a “Harrier counterpart” in a slightly different body style. This could potentially be a more lifestyle-oriented SUV or even a coupe-SUV, offering a distinct design while sharing core underpinnings with the popular Harrier. It could also include more technologically advanced EV offerings on a new platform.
It is crucial to remember that these are currently speculations, and more concrete information on these four new nameplates will emerge in the coming years as Tata Motors progressively rolls out its aggressive product offensive.
This comprehensive product strategy, coupled with Tata’s continuous investment in EV infrastructure and battery technology, underscores its commitment to maintaining its leadership in the Indian automotive market. By expanding its portfolio across diverse segments and powertrains, Tata Motors is not just preparing for the future of mobility but actively shaping it.
