Mahindra’s SUV Dominance Continues: Scorpio, Thar, and XUV700 Drive Robust Sales in May 2025
Mumbai, India – June 15, 2025 – Mahindra & Mahindra, a formidable force in the Indian SUV segment, has further solidified its position, climbing to the second spot in the domestic sales tally for May 2025. The company recorded an impressive total monthly sales of 52,431 units, demonstrating a strong 21% year-on-year (YoY) growth compared to 43,218 units sold in May 2024. While the month-on-month (MoM) chart remained stable with no significant gains or losses, the consistent upward trajectory in YoY figures underscores Mahindra’s escalating prowess in the competitive SUV market.
A staggering 60% of Mahindra’s overall sales in May 2025 was contributed by its three high-performing and immensely popular models: the Scorpio (comprising Scorpio N and Scorpio Classic), the Thar (including Thar 3-Door and Thar Roxx), and the XUV700. This trio continues to be the bedrock of Mahindra’s success, highlighting the enduring appeal of its rugged, feature-rich, and aspirational SUV offerings.
The Power Trio: Detailed Sales Performance
Let’s delve into the individual performance of Mahindra’s top-selling SUVs in May 2025:
| S. No. | Mahindra Cars (YoY Growth) | Sales in May 2025 | Sales in May 2024 |
|---|---|---|---|
| 1. | Scorpio N & Classic (5%) | 14,401 | 13,717 |
| 2. | Thar & Thar Roxx (81%) | 10,389 | 5,750 |
| 3. | XUV700 (28%) | 6,435 | 5,008 |
| Total | (28%) | 31,225 | 24,475 |
Export to Sheets
1. Mahindra Scorpio (Scorpio N & Scorpio Classic): The Undisputed Leader The Scorpio, a legendary nameplate in the Indian SUV landscape, maintained its top spot in Mahindra’s lineup, recording 14,401 units in May 2025. This translates to a respectable 5% YoY growth from 13,717 units in May 2024, solidifying its position as the brand’s best-selling model for a very long time. Despite its consistent dominance, the Scorpio did see a slight 7% de-growth in MoM sales, indicating minor market fluctuations. The dual strategy of offering both the modern, feature-packed Scorpio N and the utilitarian, value-for-money Scorpio Classic has clearly paid dividends, catering to a wide spectrum of buyers, from urban families to rural strongmen.
2. Mahindra Thar (Thar 3-Door & Thar Roxx): The Adventure Icon’s Surge Following the Scorpio, the Thar, an iconic lifestyle SUV, contributed a significant 10,389 units to Mahindra’s sales in May 2025. This represents a phenomenal 81% YoY growth compared to 5,750 units in May 2024. The Thar Roxx, the recently launched 5-door variant, is undoubtedly the major contributor to this exceptional growth, addressing the demand for a more practical and family-friendly version of the adventure vehicle. While also experiencing a 3% MoM de-growth, the Thar Roxx currently commands the highest waiting period across Mahindra’s entire lineup, underscoring its immense popularity and strong demand. Its appeal lies in its unique blend of off-road prowess, distinctive styling, and now, with the Roxx, enhanced everyday usability.
3. Mahindra XUV700: The Feature-Packed Performer The Mahindra XUV700 continues to be a strong performer in the premium mid-size SUV segment, with sales reaching 6,435 units in May 2025. This translates to a good 28% YoY growth from 5,008 units in May 2024. However, similar to its stablemates, the XUV700 saw a 6% decline in MoM sales. The XUV700 is renowned for its segment-leading features, powerful engines, advanced safety technologies including Level 2 ADAS, and premium cabin experience. The company has already confirmed that the XUV700 is due for a mid-life facelift next year, i.e., 2026, and it is expected to receive major updates both inside and out, further enhancing its competitive edge against rivals like the Tata Safari, Hyundai Alcazar, and MG Hector Plus.
Beyond the Top Three: Bolero and XUV3XO Maintain Strong Foothold
The combined sales of the Scorpio, Thar, and XUV700 totaled 31,225 units, accounting for approximately 60% of Mahindra’s overall numbers in May 2025. This trio alone registered an impressive 28% overall growth compared to the same period last year.
Apart from these three stalwarts, other models in Mahindra’s portfolio also contributed significantly to its robust sales:
- The Bolero (Bolero and Bolero Neo), another long-standing workhorse in Mahindra’s lineup, posted strong sales of 8,942 units. Its rugged nature and utility continue to make it a popular choice in rural and semi-urban markets.
- The recently launched XUV3XO (the updated XUV300), which debuted with significant design changes, enhanced features, and a more potent engine, recorded 7,952 units. The XUV3XO’s aggressive pricing and feature-rich package have made it an instant success in the highly competitive compact SUV segment, challenging rivals like the Tata Nexon, Maruti Brezza, and Hyundai Venue.
Mahindra’s Strategic Play: Focusing on High-Demand Segments
Mahindra’s consistent growth can be attributed to its sharp focus on the burgeoning SUV segment, which continues to drive passenger vehicle sales in India. The company’s strategy includes:
- Diverse Product Portfolio: Offering a wide range of SUVs across different price points and functionalities, from the utilitarian Bolero to the lifestyle Thar and the feature-packed XUV700, caters to a broad customer base.
- Strong Brand Image: Mahindra has successfully cultivated an image of building robust, reliable, and adventurous vehicles, resonating well with Indian consumers.
- Continuous Product Updates: Regular updates, like the introduction of the Thar Roxx and the upcoming XUV700 facelift, ensure that its products remain fresh and competitive.
- Expanding Production Capacity: Addressing long waiting periods for popular models like the Thar and Scorpio N has been a priority for Mahindra, allowing it to convert demand into actual sales.
As the Indian automotive market continues its shift towards SUVs, Mahindra & Mahindra appears well-positioned to capitalize on this trend. Its consistent strong performance in May 2025, primarily driven by its top-selling SUV models, underscores its strategic strength and commitment to delivering compelling products that resonate with the evolving preferences of Indian consumers.