Tata Harrier EV Launched at Rs 21.49 L – 600+ km Range 4×4 QWD

Tata Harrier EV: Redefining Electric SUVs with Unmatched Capabilities

New Delhi, India – June 5, 2025 – Tata Motors has once again upped the ante in India’s burgeoning electric vehicle market with the recent launch of the Harrier EV. Priced attractively from an introductory ₹21.49 lakh (ex-showroom), this all-electric derivative of the popular Harrier SUV isn’t just another EV; it’s a statement of intent, promising to redefine the segment with its unique blend of performance, off-road prowess, and cutting-edge technology. Bookings for the Harrier EV are set to open on July 2, 2025, and anticipation is already running high.

A Force of Nature: Performance and Range

The Harrier EV arrives with a formidable powertrain, offering two battery options: a 65 kWh unit and a larger 75 kWh pack. While the 65 kWh variant is available with Rear-Wheel Drive (RWD), the true game-changer is the dual-motor, Quad-Wheel-Drive (QWD) setup paired with the 75 kWh battery. This configuration unleashes a combined power output of 394 PS (front motor: 158 PS, rear motor: 238 PS) and a staggering 504 Nm of torque, making it the most powerful Tata vehicle on sale. This translates to a supercar-like 0-100 km/h acceleration in just 6.3 seconds in “Boost Mode,” proving that electric vehicles can be exhilarating.

Range anxiety, a common concern for EV buyers, is comprehensively addressed. The Harrier EV boasts an impressive ARAI-certified range of up to 627 km, with Tata Motors claiming a real-world range of 480-505 km for the 75 kWh RWD version. Charging is equally efficient, with support for up to 120 kW DC fast charging, allowing a 20-80% charge in just 25 minutes. A quick 15-minute fast charge can add up to 250 km of range, a significant convenience for long journeys.

Go-Anywhere Capability: The Return of AWD

One of the most distinctive features of the Harrier EV is the reintroduction of an All-Wheel Drive (AWD) system to Tata’s lineup since the Safari Storme. Dubbed “Quad Wheel Drive (QWD),” this dual-motor setup ensures superior traction and control across diverse terrains. The Harrier EV isn’t just for city commutes; it’s engineered for adventure.

Further bolstering its off-road credentials are a host of advanced terrain modes, including Normal, Grass/Snow, Mud/Gravel, Sand, and Rock Crawl, accessible via a rotary drive selector. Features like “Off-road Assist” (a low-speed creep setting), “Transparent Bonnet View” (offering a 360-degree camera system with a view of the terrain beneath the vehicle), and “Drift Mode” highlight Tata’s commitment to making the Harrier EV truly capable and enjoyable off the beaten path. Its successful ascent of Kerala’s 3,937-foot-high Elephant Rock, tackling a 34-degree incline, is a testament to its robust engineering.

Indulgent Technology and Unmatched Safety

The Harrier EV’s interior is a testament to modern luxury and technological integration. It features a world-first 14.53-inch Harman infotainment system powered by a Samsung Neo QLED display, offering crisp visuals and intuitive control. This is complemented by a 10.25-inch digital driver’s display with integrated maps.

Connectivity and convenience are paramount, with wireless Android Auto and Apple CarPlay, a 10-speaker JBL sound system with Dolby Atmos, powered and ventilated front seats (with memory function for the driver), “Boss Mode” for rear passengers to control the co-driver’s seat, a panoramic sunroof, wireless phone charging, and multi-color ambient lighting.

Beyond comfort, the Harrier EV is packed with intelligent assistance systems. It boasts Level 2 ADAS (Advanced Driver Assistance Systems) with over 20 features, including a 540-degree surround-view system with “Clear View Assist” and a 360-degree 3D camera, “Blind Spot View Monitor,” and an HD Rear-view Mirror (e-RVM) with DVR functionality. Unique features like “Anywhere Parking” (allowing the driver to define custom parking spaces), “Reverse Assist” (to retrace the last 50m in reverse), and “Summon Mode” (to remotely move the vehicle forward or backward) further enhance convenience and safety.

Tata Motors is also offering a segment-first lifetime warranty on the Harrier EV’s battery pack, providing unparalleled peace of mind to buyers.

A Bold Design Statement

While retaining the bold and muscular stance of its ICE counterpart, the Harrier EV distinguishes itself with subtle yet impactful EV-specific design cues. A closed-off grille, revised bumper with a line-based design, new 19-inch aero-optimized alloy wheels, and “Harrier.EV” badging signify its electric heart. The continuous LED DRL strip and connected LED taillights further enhance its futuristic appeal. For those seeking an even more distinctive look, a “Stealth Edition” is available with a matte black finish and blacked-out interior elements.

Positioning in the Market

The Tata Harrier EV enters a competitive segment, vying with the likes of the BYD Atto 3, MG ZS EV, and the upcoming Mahindra XUV.e9 and Hyundai Creta EV. However, its unique selling proposition of a dual-motor QWD system, extensive off-road capabilities, a lifetime battery warranty, and a plethora of segment-leading technology positions it as a formidable contender.

The Harrier EV is not just an electric SUV; it’s a testament to Tata Motors’ vision for a sustainable yet exhilarating future of mobility. With its aggressive pricing and compelling features, the Harrier EV is poised to be a game-changer, appealing to those who demand both environmental responsibility and uncompromised performance from their vehicle. As bookings open soon, the roads await the electrifying presence of the Tata Harrier EV.

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