Land Rover Forging a Path to Global Off-Road Glory and Conservation
Gaydon, England – June 21, 2025 – Land Rover has today announced the launch of a new, highly specialized iteration of its iconic off-roader: the Defender 110 Trophy Edition. This new model is more than just a stylistic upgrade; it’s the centerpiece of an ambitious new global competition, the Defender Trophy, a multi-round off-road challenge that seamlessly blends exhilarating physical grit, tactical driving prowess, and a profound commitment to wildlife preservation.
This unparalleled international event, slated for a grand global finale in Africa in 2026, is being organized in collaboration with the renowned conservation group Tusk. Over 50 countries will host preliminary selections beginning later this year. Local participants will undergo rigorous assessments before advancing to national contests, with the ultimate winners earning a coveted spot in the final expedition. What truly sets the Defender Trophy apart from conventional off-road events is its unique integration of conservation: finalists will actively contribute to a conservation-led operation, directly connecting their adventurous journey to tangible real-world outcomes in wildlife protection.
The vehicle built to spearhead this exciting new chapter is the Defender 110 Trophy Edition. Visually, it’s a nostalgic nod to Land Rover’s storied adventure heritage, offered in two exclusive, striking colors: Keswick Green and Deep Sandglow Yellow. These vibrant hues evoke the spirit of classic Land Rover expeditions, immediately distinguishing the Trophy Edition from its standard counterparts.
To further enhance its rugged appeal and practical durability, both colors can be complemented with an optional matte protection film. This film not only consolidates the bodywork’s resilience but also makes it ideal for navigating rugged terrains and unpredictable environments. The Trophy Edition is engineered for serious off-road capability, featuring 20-inch blacked-out alloy wheels shod with all-terrain tires. Reinforcing its go-anywhere character are a black under-shield, reinforced scuff plates, and gloss-finished wheel arch guards, all designed to withstand the rigors of challenging landscapes.
Stepping inside the cabin, the Defender 110 Trophy Edition maintains a premium yet functional aesthetic. Details like the luxurious Ebony Windsor leather seats, intricately laser-etched trim pieces, and a unique color-coded structural beam elevate the interior. The exterior boasts distinctive decals on the bonnet and C-pillar, while the cabin welcomes occupants with backlit branded tread plates, subtly highlighting its special edition status. For those looking to maximize their off-road readiness, a suite of optional extras is available, including an expedition roof rack, a deployable ladder, a raised intake for wading through deeper waters, a side-mounted storage unit, and classic mud flaps.
The Defender 110 Trophy Edition SUV is now on sale for enthusiasts and adventurers alike. However, for those with a competitive spirit and a passion for conservation, the real adventure begins with the decision to compete in the Defender Trophy. Applications are currently open for individuals who meet a stringent list of eligibility requirements, ensuring participants are well-equipped for the demanding nature of the challenge. These requirements include fluent English, a valid driving permit, strong swimming ability, and international travel clearance, among others.
The Defender Trophy represents more than just a competition; it’s a global initiative that leverages the legendary capabilities of the Land Rover Defender to foster a deeper connection between adventure, exploration, and the critical mission of wildlife conservation. It’s an opportunity for individuals to test their limits, engage with breathtaking landscapes, and contribute to a meaningful cause, all while driving a vehicle specifically designed to conquer the wild.